It is said, I think by C.S. Lewis, that friends are born when both persons realize that they have the same interests. Such was the case when their mutual Rabbi while studying abroad in Israel said to Jojo Hedaya and Josh Rosenwald, on discovering that they were linked by the only two that were using Blackberries for study. The Rabbi stepped in and told the two students that they had to be friends. Thru such a fortuitous meeting their friendship started. Just as a few years later Jojo and Josh had solved a problem for “an opt-out technology“ that software developers had grappled with for some time. They were only 24 years old at the time. Between the years of 2012-2014, Jojo Hedaya and Josh Rosenwald brainstormed, invented, developed and brought to the internet Unroll.me. Unroll.me allowed its users to organize their inbox of emails that piling up in their email client.
What Unroll.me Does for the User
Unroll.me sorted the necessary from the unnecessary emails, by putting in the hands of its users the ability to separate everything they needed for their day and those emails that could wait till later. Furthermore, Unroll.me allowed the user to weigh the importance of each email that came to their email folder; lastly, the user could easily unsubscribe from any newsletter, blog, post, or spam mail that intruded in their expected digital menu. Jojo Hedaya wanted a streamlined client that allowed an uncluttered workspace.
Soon after launch, Unroll.me attracted thousands of users. Lastly, Unroll, me became the desired object of larger companies and became acquired by Rakuten Intelligence in 2014. Jojo Hedaya and Josh Rosenwald sold Unroll.me to Rakuten Intelligence, but retains the Office of Chief Products Development.
Jojo Hedaya is one of the co-founders of Unroll.me. Jojo Hedaya lives in New York, where he is a native. Jojo Hedaya is married and has one son. He enjoys family time with his wife and son and is an avid follower of the New York Knicks. Unroll.me was purchased for an undisclosed amount by Rakuten Intelligence in 2014. Jojo Hedaya attended New York University where he acquired degrees in Philosophy and Business between 2010-2012.