Women across the globe are looking forward to annual fashion shows and runway events that offer unique and trendy styles, famous models who are slaying the runway, high-end fashion brands that dominate the fashion industry, meeting notable people who have greatly contributed in our fashion world and a lot more. Fashion and beauty go perfectly together and it has been part of life. L’Oréal Paris held its second annual fashion and beauty show on a floating catwalk on the river Seine in the heart of the French capital last September 30. This brilliant idea came from its management and executives such as Nicolas Krafft who is currently the Vice President of Global Business Development of the company.
Furthermore, Nicolas Krafft has been part of L’Oréal Paris for years where he also worked as the Deputy General Manager of Eastern Europe and Marketing Director of Asia. Additionally, the fashion show was able to show off it’s new and in demand looks, it was the perfect opportunity for L’Oréal Paris to underline its ongoing commitment to making fashion and beauty even more accessible. The unique and successful event was open to the public and was attended by some of the most reputable and top names of the fashion and beauty industry. Women with high confidence and self-esteem were able to take center stage and the diversity among women’s beauty was the highlight of the show as L’Oréal Paris specially created a 60-meter floating runway on the river Seine. The models consist of famous celebrities including Elle Fanning, Eva Longoria, and Louise Bourgoin. The celebrities walked for L’Oréal Paris and were able to showcase the creativity and diversity of the brand and both of which are linked to the source of L’Oréal Paris’s inspiration, the French capital.
Celebrities and thousands of people who were able to witness the annual fashion show were stunned and amazed by the mission of the brand. Nicolas Krafft and the whole management of L’Oréal Paris continuously reaches out to women all over the world in helping the brand spread its vision through awareness and continuous support for the annual fashion show.
Development of secondhand business has been recognized as one of the largest advancements in retail business in recent history. RealReal has grown as an impact of this business as many people are buying and reselling. RealReal specializes in sustainability, authenticity and progressing lifecycle for advanced products.
Based on last year’s report about the state of resale firm, the option for buying secondhand items is increasing at a higher rate and also its experience spanning to higher boundaries. Contrary to the foreseen expansion of resale business, the online retailers are enabling the process of buying to be simpler than before. It is easier to buy, rent and perform other processing without facing any forms of challenges.
Along with advancements in this business, buyer’s preferences and culture is changing at a higher rate. Over the last decade, buying products seemed to be farfetched. This was due to lack of several options outside of the main market. Nowadays RealReal gives thousands of options which available which gives someone ability to resale product at a later date.
RealReal commenced in 2011 focusing in luxury consignment retail business. Its popularity has grown in leading of luxury products. It retails pre-owned collections from the most leading designers in the world. RealReal is working of creating new ways of expanding the lifecycle of some of its large numbers of products that may have finished their main lifecycle in a landfill. It also gives an open appearance at the market whereby the consumers are capable of following values of items they buy and sell. This results to large business purchases in the main markets.
It is clear that RealReal is growing at a rate which it could possibly take positions of other markets. The consignment of revolving model, the strategy enhances the selling of old products to create room for new ones. This idea gives products new life by giving them homes is being adopted to sustain and have large environmental results worldwide. As RealReal, one of the top most company in retail business focus on their areas of specialization, on the other hand the product offering and availability grows enabling people to shop in different ways than before.