Beneful Makes Us Full!

Beneful is a product of Nestle Purina Petcare and is a commercial dog food brand. Beneful includes wet dog food, dry dog food and dog treats. The term “Beneful” means “full of goodness.” Beneful is the fourth most popular dog food on the market and is one of Nestle’s most successful brands of pet food based off of yearly revenue. The name rings true because the ingredients include real beef and real chicken. It is no wonder their product makes almost two billion dollars in revenue a year! Even their packaging wins them attention. In 2007 they won an award at Showcase of Packaging Innovation.

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