The reputation and profitability of a business are significantly controlled by the power of the crown. Reviews from consumers of a specific brand’s products or services have a great impact on its success in the market. New users of different commodities depend on remarks that are made by other consumers to determine their effectiveness. Research shows that most clients believe in crowd-sourced reviews. Some leading companies in different sector understand the power of customer remarks, and they have used them in developing marketing approaches. Fabletics is among the firms that use reviews in the ensuring that they gain the trust of new and existing clients. The e-commerce company was formed by Kate Hudson four years ago, and its value increases more than twice annually. It has a huge clients’ base of over one million subscribers who have enabled it to gain over $235 million in profits. Shawn Gold, who is a marketing expert at TechStyle, believes that the enterprise has taken over the U.S sports fashion industry due to the reviews that it gets.
Kate Hudson understands the impact of customer remarks on the reputation of a brand. She has been utilizing this to facilitate Fabletic’s success. Businesses that have positive crowd-sourced reviews get great clients retention and loyalty ratios. The image that is conveyed by the customers’ opinions has a significant influence on the profitability of a business since it influences the purchase decision of individuals. BrightLocal recently did a market research, which showed that more than 84 percent of consumers depend on the remarks that they read online. Fewer people trust the message that is passed by traditional advertisements.
A reliable research enterprise that is known as L2 revealed that approximately 72 percent of leading businesses had gained more clients by featuring clients’ remarks of their online platforms. Corporations gain the trust of their customers because of the reviews. Another study that was done by Vibes showed that 33 percent of online searches on mobile stores aim at comparing market prices while 65 percent focus on crowd-sourced reviews.
It is important for a business to target positive consumer reviews since they substantially determine the reputation of their brands. They also influence the sells that a firm makes. Many companies are currently striving to ensure that they develop excellent marketing strategies that incorporate client reviews. The Google search engine has been programmed to display the results of businesses that have positive reviews of the first page. The company has also collaborated with a couple of product review websites to offer Google Seller Ratings to different brands. Many consumers get interested in viewing advertisements that have Google Seller Ratings.
Research information from BrightLocal shows that crowd-sourced reviews have 74 percent chances of determining the purchase decision of an individual. A person can decide to buy a product just because he or she read positive remarks about it. Fabletics always considers the reviews of its clients before manufacturing new products. It believes that customer reviews reveal the exact image of a brand.