JD.com Opens Up Doors for Luxury Brands

JD.com is the largest retailer in China. Since its formation in 2004, it has been looking for ways of winning the confidence of millions of customers in China and from other parts of the world. Among the initiatives that it has started in order to win in this game, they have rolled out massive expansion measures. JD is trying to make a huge difference in the way business is done in China by offering shoppers a unique shopping experience. By availing over one billion products from different parts of the world, it is now becoming possible for Chinese customers to purchase as many products as they wish. There is a huge stock to choose from, and therefore they can meet different tastes and preferences.

One of the industries that is doing very well in the modern business world is fashion design. Many entrepreneurs have recognized it as an industry that will explode in the coming years. The sales from fashion products are expected to go very high, and it is, therefore, time for the people to start preparing themselves for the coming changes. JD.com has already embraced the changes, and it is ready to benefit maximally from the fashion industry. Already, the company has entered into various agreements that will see their over 3000 million shoppers access a wide array of fashion products.

JD.com recently partnered with Farfetch, a London-based fashion firm to make the shoppers’ experience even better. In pursuit of catching up with the prospects of the fashion industry, these two organizations have partnered to avail luxury brands to the Chinese market. Farfetch has been granted a level 1 entry into the JD.com’s app where over 300 million customers will now have access to over 3,000 luxury brands offered by over 1,000 fashion companies. JD.com is simply opening up as many channels of products development as possible. They are making it possible for luxury brands from all over the world to find space in the Chinese market. Already some brands have made their debut in the fashion industry through JD.com. Clearly, JD.com seems ready to capitalize on the benefits of the luxury brands industry.

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