Banco Bradesco SA‘s Rise To The Top Courtesy Of Its Leadership

Headquartered at Osasco, in the metropolitan region of Sao Paulo, Banco Bradesco SA epitomizes a successful brand built from scratch by a visionary entrepreneur, Amado Aguiar.

The bank’s 74 years of existence have been characterized by sustained growth in all aspects of banking including number of account holders, branch network, assets, deposits, loans granted, etc. In fact, eight years after its launch, Bradesco emerged the largest private bank in Brazil.

Although many factors contributed to Bradesco’s growth, its leadership especially top management led by chairman of the board of directors and president have been instrumental in charting the growth path for the bank. So far, Bradesco has had three chairmen and four CEOs according to valor.com.br. Being the founder of Bradesco, Amado Aguiar assumed office as the first chairman and president of the bank. In 1981, he relinquished the presidency to Lazaro de Mello Brandao, the immediate former chairman, while remaining as the chair of Bradesco. With Amado Aguiar’s passing on in 1991, Lazaro de Mello Brandao was appointed to succeed him as chairman.

Holding both roles between 1991 and 1999, Lazaro de Mello Brandao continued Amado Aguiar’s legacy of expansion and innovation. For example, Lazaro de Mello Brandao spearheaded the purchase of Banco BCN in 1997. A year earlier, he had initiated the launch of the first Latin American internet banking system. In addition, Lazaro de Mello Brandao established a culture that favors the elevation of Bradesco’s staff to leadership positions within the company.

Read more: Bradesco deve anunciar sucessor de Trabuco antes do Carnaval


Lazaro de Mello Brandao resigned as president in 1999, allowing Marcio Cypriano to take the wheel. Lazaro de Mello Brandao and Marcio Cypriano’s tenure saw Bradesco acquire ten smaller banks. Among the banks acquired by the bank are BBVA Brazil and American Express Brazilian branch. In addition to expanding locally, Bradesco commenced operations in Argentina during the tenure of the duo. Marcio Cypriano abdicated duty in 2009, and Bradesco’s fourth CEO, Luiz Carlos Trabuco took over from him.

Once again, Lazaro de Mello Brandao reigned as chairman with Luiz Carlos Trabuco as president. The two bought more banks such as Ibi Brazilian and Ibi Mexican. The acquisition of HSBC Brazil for $5.2 billion, spearheaded by the duo, topped the list of Bradesco’s inorganic growth strategies.

Were it not for Lazaro de Mello Brandao’s wilful resignation, Luiz Carlos Trabuco would have ended his tenure with Lazaro de Mello Brandao still the chair of the board of directors. Luiz Carlos Trabuco is scheduled to retire in March 2018. However, towards the end of 2017, Lazaro de Mello stepped down; Luiz Carlos Trabuco succeeded him.

The implications of Luiz Carlos Trabuco’s Impending Resignatio
Bradesco has to appoint a new CEO ahead of time. As expected, the bank announced that it would not consider non-Bradesco’s employees for the position. With the bank’s stance, it can be concluded that Bradesco is planning to elevate one of its high-ranking executives to take the mantle from Luiz Carlos Trabuco. Some of the executives likely under consideration include
• André Rodrigues Cano
• Octavio de Lazari
• Marcelo de Araujo Noronha
• Josué Augusto Pancini
• Domingos Figueiredo Abreu
• Alexandre da Silva Gluher, and
• Mauricio Machado de Minas

Visit folha.uol.com.br for more information about Luiz Carlos Trabuco.

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