Brazil’s Private Banking Sectors Icon, Luiz Carlos Trabuco Cappi

When talking about major business trends in Brazil’s economy, one is likely to come across the name Luiz Carlos Trabuco Cappi. He is considered a great business icon in Brazil’s private banking sector. This is through his achievements, specifically as the Chief Executive Officer of Bradesco Bank. This includes being named as Brazil’s entrepreneurial personality of the year 2015.

Considered as a humble man, Luiz Carlos Trabuco Cappi nature is one to emulate. Through his hard work, enthusiasm, effective futuristic planning, and risk taking characters, he managed to become the president of Bradesco Bank. This took him a total of 34 years demonstrating his consistency.

Luiz Carlos Trabuco Cappi started his banking career at Bradesco Bank branch in the city of Marilia. This coincidentally happens to be his local hometown where he was born and raised. Despite not undertaking a business related course in his university, his passion for entrepreneurship kept him going. He studied Philosophy at Sao Paulo University where he successfully graduated.

His first employment position in the bank was as a clerk in the year 1969.For a period of four years, he was promoted to the marketing department where he acted as Bradescos Marketing Director. In each position he was appointed, he proved his leadership skills. This enabled him to be promoted as the banks Vice President. Luiz Carlos Trabuco Cappi gradually worked his way up the various leadership positions to becoming the CEO.

His appointment came as a result of the bank’s policy on the maximum age limit of the acting bank’s president. This was set at the age of 65 years. He took over the bank’s presidency position from Mr. Cypriano, who had reached the maximum required age. This was through the company’s board agreement. Bradesco Bank has had a legacy of being the largest private bank in Brazil. This has been through its capable leadership. The management had to ensure they were selecting the e right man for the job.

Brazil’s private banking sector is considered to be very competitive in nature. This is through the various private banks that compete for dominance in market shares. Itaú Unibanco is one of the promising banks in the private sector. With its aim of dominating the Brazils financial economy, it became the major rival bank to Bradesco Bank. 2015 marked a great year where Luiz Carlos Trabuco Cappi managed to turn the tables in the Brazilian private banking sector. Spending over 5.2 Billion dollars, he managed to purchase the main branch of HSBC bank in Brazil.

This was a game changer move that placed Bradesco Bank at the top of its major rival banks. It enabled the bank to increase its number of branches in Brazil, accounts, capital, and was recorded as the highest investment Brazil had ever witnessed. Luiz Carlos Trabuco Cappi was named as the entrepreneur of the year in Brazil’s 2015 financial year. This was his second time receiving the reward. In 2013, he also managed to earn the award. Until date, this move still contributes to Bradesco’s dominance in the market.

Luiz Carlos Trabuco Cappi used his fame to revolutionaries’ leadership in Brazil and promotes the growth of the private investment sector. He insisted on the role of the government in supporting private investment banks. At one point, he was approached by Brazil’s former president, Dilma Rousseff, who offered him the Ministry of Finance docket which he declined.

Luiz Carlos Trabuco Cappi did not only offer leadership. He ensured proper service delivery. According to him, he considers service delivery as the main aim of leadership. As a campus student, he was involved in leading campaigns that enabled Christ the Redeemer statue being selected as a world’s wonder. He also uses his influence to encourage his fellow Brazilians to invest and never lose hope. He leads various financial groups and organizations in Brazil with an aim of improving service delivery and business growth.

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