Eduardo Sirotsky Melzer, usually known as Eduardo Sirotsky Melzer, is the latest member of the Sirotsky family to take control of the ever expanding RBS Group that is one of the best known media organizations in the world. Established by Mauricio Sobrinho Sirotsky in 1957, the RBS Group has been led by the founder and Nelson Sirotsky before control was handed over to Duda Melzer in 2016 in a high profile ceremony broadcast live by the media company; the traditional values of the RBS Group and the wider Sirotsky family are respected by the newly appointed President as he looks for expansion without losing the history of this family business.
A Harvard School of Business graduate with an MBA in Business Administration and with two further post graduate courses Duda has been keen to bring the experience and skills of the U.S school to the RBS Group in the form of Professor John Davis. Eduardo Sirotsky Melzer has brought the skills of Professor Davis to the RBS Group as the first South American business to engage his skills in protecting the legacy of any family based business. Ethics are a major aspect of enhancing the position of any family business for Professor Davis who has seen Duda Melzer follow his advice in making the company one of the most transparent and ethically responsible in Brazil. For more details visit Odiario.
The work Duda Melzer has completed in making the RBS Group one of the most impressive in terms of maintaining a grounding in the family business industry has seen him appointed to the Cambridge Institute for Family Entrepreneurship in 2015; this is one of the most impressive and respected family business groups in the world and brings together just 25 members each year to discuss the latest developments in family entrepreneurship that will impact global business leaders across the world in the following years. For more info, visit eduardosirotskymelzer.com
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