Adam Goldenberg, the co-CEO of TechStyle Fashion Group was pleased to announce the valuation at $1 billion not long ago, an accomplishment he says cements the company’s place in the fashion retail niche. It’s not reaching $1 billion alone that Goldenberg takes pride in, but rather the people that helped the company get there. He says he believes his company has found a space that the old dinosaurs such as American Eagle and Abercrombie will be vacating and TechStyle will be filling the void at http://www.hudl.com/profile/4913266/adam-goldenberg. TechStyle was formerly known as JustFab but was renamed because Goldenberg and his partner Don Ressler decided to bring big data and programming into the way the company operates.
Adam Goldenberg started in online marketing back when he was only 15. At that time gaming was the big startup and he built a network of gaming website ads through his company Gamer’s Alliance. In 1998 that company was bought out by Intermix Media and they hired Goldenberg to join their executive team on CrossCut.vc. He became the nation’s youngest Chief Operating Officer on a publicly-traded company in the year 2000, and shortly after that he met Don Ressler, the founder of FitnessHeaven.com. Goldenberg and Ressler stayed with Intermix Media for the next five years starting different ecommerce companies and making the company into profitable, but they left when it was bought out by News Corporation.
Goldenberg and Ressler had the means to run their own digital media company by 2006, and with the new name of Intelligent Beauty they began selling new health and beauty products. They then decided to build a fashion sales company that could sell apparel at a discounted price while still having quality and trendy designs according to entrepreneur.wiki. That company became JustFab and it was quickly popular among the fashion and entertainment circles of Los Angeles.
It was Kimora Lee Simmons who was the first to jump aboard the JustFab train when she adopted the line and endorsed it on Twitter. She served as company president for a few years before stepping down, but Kate Hudson and then Demi Lovato followed to become the faces of Fabletics. It was Josh Hannah who became the first investor in the company followed by Crosscut Ventures and Passport Capital. Soon JustFab was servicing customers all across the US and overseas, and soon Goldenberg decided it was time to open the doors in physical stores. JustFab also has a VIP membership its members can join.