The Participation of Lori Senecal in the Success of CP+B

Lori Senecal is a professional who has achieved a lot in the digital advertising industry. She was hired by CP+B in March 2015 and has been serving as its global CEO. The current position that she holds makes her the head of all the international branches of the company. Lori Senecal will lead the firm until the end of 2017 when she will be retiring. Before joining CP+B, she acted as MDC Partner’s CEO. The chairman of the advertising agency’s board, Chuck Potter, thinks that its services have improved since Lori took over the leadership role.

Lori Senecal has been offering outstanding services to CP+B during her term in office. The first major accomplishment that she made at the enterprise was assisting it to be awarded the American Airlines account. The advertising account of the company was formerly managed by TM Advertising, which had worked with the airline for about 25 years. Senecal has joined efforts with Porter to make sure that the company develops outstanding strategies that can assist in bettering its management team. They are committed to making excellent decisions that can positively influence the administration of the firm. According to the Adweek, CP+B will be well prepared for changes by the end of the years when Lori will be leaving. Several clients across the globe trust the services of the enterprise due to its outstanding leadership.

Over the past one year, the digital advertising firm has committed itself to nurturing new leaders. It recently appointed Danielle Aldrich to act as CP+B West’s new president. The position has made her be the head of all the business undertakings of CP+B Boulder and CP+B Los Angeles. Danielle is a former MD of CP+B Boulder. Lori greatly assisted the company in winning major deals such as the American Airlines and Hershey accounts.

CP+B currently manage ten divisions that are based in different regions of the world. All its branches are run by professionals who are highly talented and experienced. The employees of the agency have been striving to ensure that it performs well in the local and international markets. According to Fast Company, all the divisions of the company will be able to coordinate well if they are headed by the best management. Lori is among the few women who have managed to be appointed as administrators in the digital marketing industry. She is a mentor to other female professionals in the industry.

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